Sales Manager • Director of Sales
Veteran Sales Manager offering more than 20 years of sales growth, strategic alliance building, and product launch experience in the aftermarket auto parts industry. Strategic leader with a track record of success building profitable sales organizations from the ground level, including opening national accounts, developing high-performance sales teams and manufacturers’ representatives, and negotiating contracts with high-profile industry leaders. Innovative marketing planner successful in capturing new accounts while nurturing relationships with established customers. Advisor and consultant accomplished at partnering with clients to develop custom product plans that improve retail performance.

Career Highlights
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ARROW INDUSTRIES / DURATRAC PRODUCTS (Divisions of Elbi of America), Brea, CA
Sales Manager ('73-'76) / Assistant to the President ('89-'90) / Sales Consultant (2011-‘20)
Supported special projects, including the Prop 65 implementation and OSHA safety programs. Increased 2018 Rep Agency Sales by 13%.

GASCO SALES & MARKETING - Fullerton, CA - 2007 to 2020
Sales & Marketing Consultant
Provide consulting and business service for a variety of companies including DuraTrac Products Div. of Elbi of America, various automotive equipment and high performance products manufacturers, and a high performance automobile manufacturer (HPV). Established national account programs and created marketing plans. Recruited and trained manufacturers' representatives across North America.

• Serve as an expert resource for strategic planning and new product launches.
• Provide consulting services to suspension, custom wheel, brake component, fluid transfer, accessory manufacturers and custom automobile manufacturer.

TOLAR MANUFACTURING CO. - Corona, CA - 2004 to 2007
Sales Manager – Body Armor Division
Guide a staff of manufacturers' representatives, administrative support staff, and a Product Development Manager engaged in sales and marketing for off-road automotive accessories. Establish a national account base through aggressive prospecting and create comprehensive marketing programs. Lead organizational growth, including policies development, goal setting, and service frameworks.

• Grew the sales organization from the ground level to more than $1.2 million in less than two years.
• Recruited to lead international product sales due to success as a contracted Sales Consultant.

AISIN WORLD CORPORATION OF AMERICA - Torrance, CA - 1998 to 2003
Accessory Sales Manager – Aftermarket Sales Division
Spearheaded the launch of a new division offering aftermarket products for a Toyota Group company. Established alliances and strategic partnerships with suppliers, distributors, and retailers.

• Negotiated contracts that served as the basis for rapid expansion and sales growth. Negotiated and closed contracts with motorhome manufacturers, van and truck conversion service providers, Toyota Canada, Gulf States Toyota, and Southeast Toyota Distributors.
• Opened negotiations with Tier I suppliers to General Motors, Daimler-Chrysler, and Ford during a period of economic downturn.
• Successfully guided the organization's entry into the U.S. automobile aftermarket accessories marketplace.

XENON DIVISION AMERICA BEST CAR PRODUCTS - Anaheim, CA - 1996 to 1998
Sales Manager
Guided the expansion of the domestic sales market. Hired, trained, and motivated a high-performance sales team.

• Improved sales 200% from the 1995 baseline.
• Expanded product representation by expanding the sales force and adding manufacturers representative agencies.
• Created and delivered sales training programs and educational seminars for customers and field reps.

TORCO INTERNATIONAL CORPORATION, Santa Fe Springs, CA 1992 to 1995
Director of Motor Sports / Marketing Director / Assistant to the President
Originated and grew a motor sports campaign that evolved into a major force in the NHRA. Hired and trained staff. Created marketing and product merchandising campaigns. Managed legal, insurance, and operations issues.

• Established and nurtured a broad network of industry contacts in NASCAR, Indy Car, and the NHRA racing organizations.
• Promoted to Marketing Director in 1994 with added international sales and marketing responsibilities.

XRP FLUID SYSTEMS, South Gate, CA 1991 to 1994
Sales Manager
Launched a company providing products to NHRA and NASCAR Winston Cup Teams. Represented the company at trade shows; established long-term contracts and partnerships.

• Grew the company from a zero base to more than $3 million sales in four years against strong competition.